Better Beer Guide: Alcohol Content, Owner & Health

You’ve probably seen the bright cans at the bottle shop and wondered what the deal is with Better Beer. It’s the low-alcohol brand co-owned by a couple of comedians from The Inspired Unemployed, and it’s been popping up everywhere from Dan Murphy’s to BWS. This guide breaks down who makes it, what’s inside, and whether it actually tastes as good as the marketing claims.

Alcohol options: 0% ABV (alcohol-free) and 3% ABV (mid-strength) · Carbohydrates: Zero carbs (Zero Carb variant) · Owner: Nick Cogger, Matt Ford, Jack Steele (The Inspired Unemployed) · Headquarters: NSW, Australia · Retailers: Dan Murphy’s, BWS, Liquorland

Six details that define the brand at a glance — the numbers behind the marketing.

Does Better Beer have alcohol?

Yes — but it depends on which can you grab. Better Beer offers two distinct alcohol levels that cater to different preferences.

What is the alcohol content of Better Beer?

• The mid-strength variant contains 3% ABV, which is lower than full-strength beer (typically 4.8% ABV) according to CHOICE (Australian consumer advocacy body).
• The Zero Carb variant is alcohol-free, described as a non-alcoholic lager made by removing alcohol from the original full-strength lager (Sans Drinks Australia (retailer listing)).

Better Beer ABV options

• Zero alcohol (0% ABV) – Zero Carb variant
• Mid-strength (3% ABV) – original Better Beer

The implication: Better Beer deliberately splits its lineup so health-conscious buyers can choose their level of compromise between alcohol and taste.

Is Better Beer a good beer?

The short answer: decent for its category, but not a craft-beer standout. Reviews from both casual drinkers and retailers paint a consistent picture.

Better Beer taste reviews

• Reddit users on r/perth describe it as “mid” but good for a chill afternoon (Reddit (community discussion)).
• Dan Murphy’s product listing calls it a “crisp and refreshing mid strength beer” (Dan Murphy’s (retailer description)).

Better Beer ratings on Reddit

• A Reddit thread shows mixed reactions: some say it’s “better than Carlton Zero”, others find it watery.
• Overall, it’s seen as a solid option for low-alcohol drinking sessions.

The pattern: Better Beer’s taste is judged relative to other low-alcohol beers, not against full-strength craft – and in that narrow lane, it holds its own.

Who is the owner of Better Beer?

The ownership structure is refreshingly transparent: three mates, one of them a well-known comedian.

Nick Cogger role

• Nick Cogger is a co-owner and the “health-conscious drink enthusiast” who teamed up with publican Matt Ford and comedian Jack Steele (Better Beer (brand origin story)).
• Cogger is not a public figure; his role appears operational.

Inspired Unemployed involvement

• Matt Ford and Jack Steele make up The Inspired Unemployed, a popular social-media comedy duo based in Sydney.
• They bring the brand’s social media presence and public face.

What this means: Better Beer uses humor and relatability as its marketing engine, not traditional advertising – a smart move for reaching younger Australian drinkers.

Where is Better Beer based?

All operations are grounded in New South Wales, Australia.

Better Beer headquarters

• The brand is based in NSW, Australia (Better Beer (official site)).
• There is no physical retail location; it’s an online brand with retail distribution.

Brewing location

• Brewed in NSW – exact brewery not publicly specified.
• Independently owned, not part of a major brewing conglomerate.

Why it matters: Being NSW-based gives Better Beer a local advantage in the Australian market, especially for drinkers who want to support independent businesses.

How healthy is Better Beer?

Health claims are the brand’s strongest selling point, but the evidence is mixed.

Better Beer calories

• Calorie count is not officially stated on the website or can.
• Estimated low due to low alcohol and zero carbs – likely under 100 calories per can.

Better Beer carbs

• Zero Carb variant has zero carbohydrates (Better Beer (nutrition claim)).
• Mid-strength variant carb content not specified.

Better Beer ingredients

• Full ingredient list not publicly available.
• Marketing emphasizes zero sugar and low calorie.

For keto dieters or people watching their blood sugar, the Zero Carb variant offers a clear advantage; but for anyone concerned about overall health, the lack of transparency on ingredients is a red flag.

Five more specifications that round out the product profile.

For Australian drinkers trying to cut back on alcohol or carbs without giving up the ritual of a cold beer, the choice is clear: Better Beer fills a real gap. But the brand’s reluctance to share full nutritional details means consumers are still buying on trust – and that trust will need to be backed by more transparency if the brand wants to go mainstream.

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Frequently asked questions